Case Study: Enterprise Dunedin controls digital assets and boosts marketing opportunities with Brandkit

How Enterprise Dunedin uses Brandkit® to control digital assets and generate more marketing opportunity for the city

Enterprise Dunedin, the destination marketing arm of the Dunedin City Council, faced significant challenges in managing and distributing its digital assets. The lack of a structured digital asset management (DAM) system created costly bottlenecks and licensing issues, wasting time and increasing operational costs for the team as they struggled to provide assets to stakeholders.

The organization implemented Brandkit’s DAM solution to gain control. This allowed them to reorganize their assets, control access, and streamline distribution. The solution provided by Brandkit gave Enterprise Dunedin tighter control over its brand and licensing, which led to new marketing opportunities. This included securing coverage in international media, ultimately helping to promote the city more effectively.

Enterprise Dunedin

Hayden Parsons

Digital Content CoOrdinator