Case Study: Destination Coromandel streamlines digital asset management with Brandkit

How Destination Coromandel streamlined digital asset management using Brandkit®

Destination Coromandel, a destination marketing organization for New Zealand's Coromandel Peninsula, faced significant challenges with its manual digital asset management. Their small team spent excessive time searching for and verifying usage rights for images, struggling with a system not built for their needs and failing to utilize valuable user-generated content effectively. They turned to the Brandkit digital asset management platform for a purpose-built solution.

Implementing Brandkit provided a user-friendly interface and powerful search functionality, which streamlined the entire asset management and distribution process. The results were immediate, allowing the team to efficiently share correct assets with a wide range of stakeholders and maintain control over the region's image. Brandkit proved critically valuable during the COVID-19 pandemic, enabling a quick pivot to a domestic tourism campaign. The organization continues to migrate more assets to the platform, crediting Brandkit as a true partner in their success.

Destination Coromandel

Lynette Dey

Content & PR Specialist