Case Study: Brand Tasmania increases asset downloads with Brandkit

How Brand Tasmania used workshops to upskill partners and local businesses, and an easily accessible Brandkit powered toolkit to drive a shared brand image

Brand Tasmania, a government organization, faced the challenge of helping local businesses consistently tell the Tasmanian brand story. Their partners often lacked the necessary skills and did not know where to start, which created a barrier to effective brand engagement.

To address this, Brandkit implemented a two-part solution involving a series of upskilling workshops and their Brandkit-powered Partner Toolkit platform. This approach equipped the community with both the knowledge and the centralized digital assets needed to tell a unified story. The measurable result was a significant increase in engagement, with Brand Tasmania reporting that asset downloads increased by about seven times since using Brandkit.

Brand Tasmania