Case Study: Quickie gains millennial consumers with BrandJuice

Quickie boosts second-prescription retention with BrandJuice

The customer Quickie, a wheelchair manufacturer, faced the challenge of gaining more millennial consumers without alienating its existing customer base in order to maintain its industry leadership. The vendor BrandJuice was engaged to help address this common challenge with a unique consumer base.

Through extensive research, BrandJuice developed a strategic campaign concept with creative execution across print and digital. The solution centered on a highly differentiated brand personality and a new positioning that revolved around the 'human endeavor,' which was brought to life through copywriting and supportive messaging. This approach successfully disrupted the category.

Quickie