Case Study: Mom’s Meals boosts recruitment and retention with BrandJuice’s multi-channel campaign

Mom’s Meals recruits top talent with BrandJuice through a multi-channel campaign

Mom’s Meals, a provider of fresh meals delivered to seniors' homes, was struggling to recruit and retain employees in a difficult labor market. They engaged the vendor BrandJuice to create a distinct campaign to promote their workplace benefits and caring culture to both current and prospective staff.

BrandJuice developed a multi-channel recruitment campaign based on the concept that it pays to help others. The campaign used bold messaging, colorful portraiture, and position-specific copy to reflect the company's vibrant team. This solution provided Mom’s Meals with a unique and standout recruitment effort designed to attract their desired individuals.

Mom’s Meals