Case Study: Modivcare achieves a unified masterbrand and clearer SDoH positioning with BrandJuice

Modivcare unifies siloed SDoH services with BrandJuice

The customer Modivcare, a provider of comprehensive social determinants of health (SDoH) services, faced the challenge of unifying its numerous acquired companies under a single masterbrand. They needed a strategy to clearly communicate their value as a new, integrated provider across various service verticals. They engaged the vendor BrandJuice for a masterbrand portfolio strategy.

BrandJuice developed a breakthrough masterbrand strategy for Modivcare, which included a compelling naming system, sub-brand design, and messaging. This radically patient-centric solution was validated through audience testing and successfully disrupted category conventions. The strategy positioned Modivcare as an industry leader and set them up to become a trusted household name.

Modivcare