Case Study: BlueKudu doubles sales with BrandJuice

BlueKudu more than doubles sales in a year with BrandJuice

BlueKudu hired BrandJuice for brand strategy, messaging, and packaging design services to help it reposition its brand and product line. The challenge was to earn premium status and justify higher price points in a saturated market where the brand needed to stand out from competitors.

BrandJuice developed a fresh brand positioning with a new tagline, logo, and a full product portfolio. The solution included a standout, location-based naming structure and innovative packaging. As a result of this work by BrandJuice, the new brand shattered industry norms and more than doubled its sales within the first year.

BlueKudu