Case Study: DS Smith unites employees under one brand with Brandigo

DS Smith unifies its global brand across 9 countries with Brandigo

DS Smith, a major global packaging company, faced the challenge of unifying its brand and company culture following a period of significant growth through acquisitions. With many brand silos and differing value propositions, they engaged Brandigo to define a new core brand purpose, essence, and visual representation that could unite and excite their global employees under one singularly focused brand.

Brandigo conducted extensive employee interviews to identify a common emotional thread, leading to the new brand purpose "Redefining Packaging for a Changing World" and the essence "The Power of Less." They created a new visual icon called the D Window and developed comprehensive 215-page brand guidelines to ensure global consistency. To launch the new strategy, Brandigo helped execute a global internal event across nine countries. The results included a unified brand strategy and a successful internal launch that engaged employees worldwide.

DS Smith