Case Study: Aspenti Health achieves a compassionate, resonant rebrand with Brandigo

Aspenti Health achieves sustained growth with Brandigo

Aspenti Health, formerly known as Burlington Labs, faced a challenge with a tainted public image from legacy PR issues. Their objective was to evolve away from the stigma of drug testing to a more compassionate, care-based model. They engaged the vendor Brandigo to develop a new brand name and identity that would speak to their mission and inspire a new brand narrative.

Brandigo developed the new name Aspenti Health, a hybrid of words symbolizing clarity of purpose and a leading tone, and created a comprehensive suite of messaging and creative assets. This new brand positioning focused on innovation and community engagement. As a result, Aspenti Health continues to experience sustained growth with a clear and powerful vision that resonates with its key audiences.

Aspenti Health