Case Study: TriHealth Launches Unbeatable Heart Care Campaign with Brandience

TriHealth drives 43M digital ad impressions in 6 weeks with Brandience

TriHealth, a healthcare system in Cincinnati, faced significant local competition for heart care. Their challenge was to launch a major public announcement for a new, game-changing alliance with a nationally renowned heart care leader. They needed a go-to-market strategy from their vendor, Brandience, to simultaneously announce the partnership and launch a marketing campaign that would boldly declare their ability to deliver the best patient outcomes.

Brandience developed and executed a multi-channel campaign centered on the bold message "Unbeatable Heart Care." The campaign was launched across video, radio, digital billboards, display ads, and social media. This strategy resulted in over 43 million digital ad impressions and drove 12,000 consumers to click through to 'Find A Doctor' within the first six weeks, demonstrating strong engagement and influencing patient decisions.

TriHealth