Case Study: TriHealth Boosts Women’s Health Engagement with Brandience

TriHealth boosts paid social engagement nearly 3X with Brandience

TriHealth, a leading healthcare system in Cincinnati, partnered with the marketing agency Brandience to strengthen its position as the region's top provider of comprehensive women's health services. The challenge was to engage a diverse, multigenerational audience of women across all key life stages and increase awareness for its Women's Services.

Brandience developed an integrated campaign centered on life-stage messaging, highlighting that every woman's journey is unique. The solution included targeted digital and non-digital media, paired with proof-based messaging, and was continuously optimized. The campaign generated millions of impressions and significantly exceeded performance benchmarks, with paid social engagement exceeding established benchmarks by almost three times.

TriHealth