Case Study: Papa Johns rebuilds trust and boosts pizza sales with Brandience

Papa John's boosts sales 150% with Brandience

Brandience partnered with Papa John's to address a significant challenge: rebuilding consumer trust and reversing a steep sales decline following a public crisis involving the company's founder. The national issue had negatively impacted local franchisees, who needed to reconnect with their communities.

The solution was an empathy-based campaign called "A Better Way to BOGO," which invited customers to buy a pizza and give one free to a local charity. Brandience created a localized marketing effort featuring real employees, supported by PR, digital ads, and social media. This strategy by Brandience was highly successful, driving a 150% increase in sales over the campaign period and donating approximately 1,500 pizzas to charity.

Papa John's