Case Study: Papa John's drives more profitable online sales with Brandience

Papa John's boosts ROAS by 98% with Brandience

Papa John's, a major pizza chain, faced a challenge with its franchisees relying heavily on discounting through sports sponsorships to drive sales. The brand needed to shift its strategy to build more profitable transactions and better align with its national focus on quality ingredients and value. They partnered with the agency Brandience to address this.

Brandience developed a new local market messaging strategy to shift the consumer mindset from discounting to value. They tapped into their expertise as a digital marketing agency for restaurants by identifying and onboarding sports influencers to tout new product messaging, paired with a strong paid social media layer. This highly focused initiative replaced discount activations. The campaign delivered a 244% increase in online purchase conversion value and achieved a 98% return on ad spend for Papa John's.

Papa John's