Case Study: Home City Ice achieves measurable off-season sales growth with Brandience

Home City Ice drives off-season sales growth with Brandience

Home City Ice, the largest family-owned ice company in North America, faced the challenge of boosting off-season sales for its low-engagement product. Their goal was to redefine the value of their purified bagged ice and prove marketing ROI. The vendor, Brandience, developed a strategic communication and paid digital media campaign to address this.

Brandience implemented a research-driven messaging strategy that reframed Home City Ice around health and quality benefits. Their solution used targeted digital display and retail media to reach new households and drive incremental transactions. The campaign successfully held off-season sales steady and achieved measurable year-over-year growth, confirming that strategic communication from Brandience can drive consumer action even in a rarely-considered category.

Home City Ice