Case Study: Aglamesis Brothers refreshes its heritage brand and packaging with Brandience

Aglamesis Brothers modernizes 100-year-old brand with Brandience

Aglamesis Brothers, a century-old Cincinnati confectionery, partnered with the retail branding agency Brandience. The challenge was to modernize their brand identity and packaging to appeal to contemporary customers without losing the cherished heritage that defined them. They also needed to overcome operational inefficiencies, such as manual labeling on their ice cream pints, and create a more cohesive brand experience across all customer touchpoints.

Brandience implemented a comprehensive brand refresh, which included a logo redesign, a new "Live Life Sweetly" tagline, and a full packaging overhaul. They switched ice cream containers from plastic to paper, eliminating manual stickering for greater efficiency, and introduced a bold new color palette for candy boxes. The results were a unified brand identity, increased operational efficiency, and positive feedback from both loyal and new customers. The work by Brandience earned recognition from industry award programs.

Aglamesis Brothers