Case Study: Fararti achieves 122% online sales growth with Brandhopper Digital

Fararti boosts online sales by 122% with Brandhopper Digital

Fararti, an e-commerce brand in the crafting community based in Puerto Rico, faced inconsistent revenue growth despite having a strong product catalog. Their challenge was a lack of a disciplined paid acquisition framework; their Google Ads campaigns needed refinement to better capture high-intent buyers and improve product visibility. They partnered with the vendor Brandhopper Digital for Google Ads management services.

Brandhopper Digital implemented a strategic solution by completely rebuilding Fararti's Google Ads architecture. They developed enhanced Search and Shopping campaigns with optimized keyword targeting, audience layering, and refined bidding strategies. This data-driven approach resulted in a 122% increase in online sales and a 119% improvement in conversion rate. Additionally, the campaign visibility led to Fararti's products being listed on Michaels' retail platform, creating a major new channel for growth.

Fararti