Case Study: AF Jewelers achieves 112% online sales growth with Brandhopper Digital

AF Jewelers boosts online sales 112% with Brandhopper Digital

AF Jewelers, a luxury jewelry boutique in California's Napa Valley, sought to scale its e-commerce revenue with a more structured digital acquisition strategy. Their challenge was a lack of scalability in their paid media efforts across Google and Meta, which required a disciplined growth framework to better capture high-intent shoppers. They partnered with Brandhopper Digital for a performance-driven paid media engagement.

Brandhopper Digital implemented a rebuilt and optimized advertising program, structuring campaigns on Google and Meta to efficiently target high-intent traffic and improve budget allocation. This solution drove a 112% increase in online sales, an 8% rise in conversion rate, and an 11% lift in average order value, supporting the business's expansion to a second retail location.

AF Jewelers