Case Study: Largest Telecommunications Company achieves brand consistency and major cost savings with Brandgility

Scalable templating helps one of the world's largest telecoms keep brand integrity intact

A major telecommunications company, with a vast global presence, faced significant challenges in maintaining brand consistency across its numerous offices and teams. After several brand changes, its new brand management team needed a way to provide employees with the knowledge and tools to stay within definitive brand guidelines and prevent off-brand, potentially illegal, material from being created. To solve this, they turned to Brandgility and its brand templating platform.

Brandgility's solution provided a centralized, cloud-based platform for secure asset storage and on-brand templating. This gave employees creative latitude while ensuring consistency and compliance through an automatic approval process, saving the brand management team considerable time. The implementation resulted in massive cost savings, with the company reporting an estimated $8 million saved on agency fees. Brandgility also drastically improved efficiency, allowing internal team members to produce in minutes what would have taken an agency weeks.