Case Study: Sompo launches a global rebrand with brandformula

Sompo launches a global rebrand across multiple platforms in early 2024 with brandformula

Sompo International, a global insurance company, faced the challenge of launching its new, simplified 'Sompo' brand identity across a wide range of global platforms. They engaged the vendor brandformula to manage the comprehensive rollout of this rebrand.

brandformula executed the rebrand across multiple trade websites, social media channels, and airport advertising. They also created campaigns for major trade shows, including designing stands and producing video content. The solution centered on distinctive animations that brought the company's new strapline, 'The Ease of Expertise', to life for its audience.

Sompo