Case Study: SiriusPoint refreshes its brand and strengthens market perception with brandformula

SiriusPoint refreshes global brand in 2023 with brandformula

SiriusPoint, a major global insurer and reinsurer, engaged brandformula for a brand refresh to better reflect its collaborative mission and to help turn around its business performance. The challenge was to simplify the existing brand identity, which had been originally created by brandformula in 2020, and to reposition the company as a dynamic and engaging place to work and do business.

The solution from brandformula involved retaining the core stamp logo but shifting the visual identity to use strong colors and real-world imagery. A key focus was on highlighting SiriusPoint's global employees through multiple videos featuring team members at work and key leaders discussing the company culture. The refreshed branding successfully changed market perception, as noted by the client's Global Head of Marketing.

SiriusPoint