Case Study: SiriusPoint achieves a bold global rebrand with brandformula

SiriusPoint builds a bold global rebrand in weekly workshops with brandformula

The customer, SiriusPoint, a major global reinsurer formed from a merger, tasked vendor brandformula with creating a new brand identity that was innovative and distinct from its competitors. The challenge was to develop a unique vision that would break from industry conventions.

brandformula addressed this by working collaboratively with the client's leadership teams in New York and the UK through a series of weekly online workshops and presentations. The solution delivered a new global vision and brand identity. The results were positively received, with the client's Marketing Director providing feedback that praised the fantastic work and noted the significant positive feedback from stakeholders.

SiriusPoint