Case Study: MNK Group achieves a unified global brand with brandformula

MNK Group unifies 4 core brands in 6 months with brandformula

The MNK Group, a global group of companies, faced the challenge of unifying its various restructuring businesses under a cohesive brand identity. They approached the branding agency brandformula to develop an overarching brand strategy that would work across different markets, including Europe, North America, Central America, and India.

brandformula created a unified brand identity centered around a simple arrow device known as 'The MNK Signal'. Following an intense six-month project, they delivered a flexible brand system, comprehensive guidelines for four core brands, office manifestations, and launch collateral. The new brand was designed to scale with the business, successfully creating synergy across the global group.

MNK Group