Case Study: MNK Group launches four brands successfully with brandformula

MNK Group launches 4 brands in 6 months with brandformula

MNK Group, a reinsurance company, approached brandformula to create a new brand identity for its newly-formed parent company and to rebrand its three subsidiary companies. The challenge was to develop these four distinct brands and have them ready for a major launch at the company's prestigious annual global gala.

brandformula delivered the complete brand identities over an intense six-month period. The solution was implemented across multiple event touchpoints, including video, signage, and projections, and was launched to over 500 attendees from around the world. The new branding provided by brandformula was instrumental in giving the event a significant 'wow' factor and was delivered smoothly and on time, successfully impressing the global audience.

MNK Group