Case Study: Legal & General strengthens employee wellbeing communications with brandformula

Legal & General strengthens wellbeing campaigns with brandformula across 3 digital channels

brandformula partnered with Legal & General Group Protection to support their marketing efforts. The challenge was to develop a wider strategic approach for delivering their wellbeing products and services, ensuring the employee remained the central focus of all communications.

The solution implemented by brandformula involved providing ongoing support and helping to develop materials for filming, online digital reports, ambassador programs, digital campaigns, and social media. This work was all centered around Legal & General's "Be Well. Get Better. Be Supported." wellbeing framework, helping to effectively explain and deliver their comprehensive benefits to employees.

Legal & General