Case Study: Intertrust achieves a unified global brand identity with brandformula

Intertrust builds a unified brand across New York and the UK in weekly workshops with brandformula

Intertrust, a major global (re)insurer formed from a merger, faced the challenge of creating a new brand identity that would unify its global network and stand out as genuinely different and innovative from its competitors. They tasked their vendor, brandformula, with developing this new branding to reflect their global presence.

brandformula worked collaboratively with Intertrust's leadership through a series of weekly online workshops to develop a 'Connected World' brand identity. The solution successfully resonated with all stakeholders, culminating in a global online and offline launch that brought unity to the company's international offices.

Intertrust