Case Study: Intact Insurance creates a standout BIBA presence with brandformula

Intact Insurance delivers standout BIBA stands in a 20-year partnership with brandformula

Intact Insurance required a standout presence at the BIBA Conference 2026, the UK's flagship insurance event. Their challenge was to have a stand that individually captured their brand, attracted and engaged visitors, and made them feel relaxed, all while being delivered on budget and within an extremely tight build timeframe. They engaged vendor brandformula for a comprehensive event service package including stand design and build, engagement activities, and AV solutions.

brandformula delivered a solution that pushed design with irregular shapes and constructions, diverse engagement activity, and state-of-the-art AV. The result was an outstanding stand that brought the Intact Insurance brand to life, created a major presence on the floor, and played a huge part in making the event a success for the client, as confirmed by positive feedback and photographic evidence.

Intact Insurance