Case Study: HSB boosts market awareness with brandformula's HSB Difference campaign

HSB delivers a multi-channel awareness campaign with brandformula

HSB needed a marketing campaign to increase awareness and set themselves apart from their peers by establishing a distinctive voice in the market. To meet this challenge, they partnered with the vendor brandformula.

brandformula developed a campaign centered on the concept of oxymorons to emphasize HSB's unique differences. This was paired with a distinctive visual approach using blurred backgrounds and a central focus on HSB's team members. The vendor delivered an introductory video, filmed multiple team members, and created a comprehensive suite of assets including website videos, social media posts, and email headers. The solution was positively received by key stakeholders at HSB.

HSB