Case Study: HDI Specialty strengthens its brand and market presence with brandformula

HDI Specialty boosts brand engagement with brandformula through a long-term content strategy

HDI Specialty, a specialty insurance company, engaged brandformula to develop a long-term strategy for maintaining and strengthening its brand. The challenge was to communicate its dynamic and collaborative approach to both internal and external audiences through regular and engaging content that provided real industry insight.

brandformula established core brand themes and delivered them via a clear marketing programme. This solution included producing brand-level films, interviews, product factsheets, internal communications for company values, and wide-ranging social media. The result was a reinforced market position, with the vendor credited as instrumental in developing and selling the new brand to the market.

HDI Specialty