Case Study: CFA Institute achieves standout conference branding with brandformula

CFA Institute brands flagship conference with brandformula and engages 1,800+ delegates

CFA Institute required branding for its flagship annual conference, themed "Disruption: The New Reality in Investment Management." The challenge was to create a compelling brand identity and engagement activities for this major event. Vendor brandformula was selected to provide this service after winning a competitive pitch.

brandformula's typographic solution and wide-ranging proposals for engagement were immediately well-received. The vendor designed and built the event's Forum centrepiece and stage designs for the Plenary room, delivering over 200 applications of the branding across numerous touchpoints. The event was a success, attracting over 1,800 delegates and receiving unequivocally positive feedback from the client.

CFA Institute