Case Study: Aqueous achieves a more coherent, standout brand identity with brandformula

Aqueous launches a flexible new brand identity with brandformula in 2024

Aqueous was looking to develop its brand into a wider and more coherent offering. The challenge was to create an approach that would underpin the intelligent application of data via direct access to human expertise. brandformula was enlisted to help achieve this.

brandformula constructed a new identity around the company's existing logo, creating a set of robust and flexible assets. This solution built upon Aqueous's vibrant use of color and generated an ownable, identifiable brand shape. The result was a flexible, adaptable, and consistent identity that positions the brand for the next step in its journey.

Aqueous