Case Study: Zoom achieves 4,000+ hours saved and streamlined global asset management with Brandfolder

Zoom’s creative team saves over 4,000 hours with Brandfolder

Zoom Video Communications, a leading communications platform with 6,800+ employees operating in 243 countries, faced a major creative bottleneck during rapid pandemic-driven growth. Assets were scattered across disorganized Google Drive folders, forcing Creative Manager Brandon Realmonte to spend roughly 25% of his time (about 10 hours/week) retrieving files for teams—a process that could not scale as usage and vendor access grew.

Adopting Brandfolder centralized Zoom’s assets, introduced a Smart CDN for faster localization and mockup embedding, and provided partner portals and templates that drove adoption (notably virtual backgrounds). The result: organized access to ~2,700 assets and 20 collections, 3,000+ templates, 20–30 vendors self-serving daily, faster product launches, and more than 4,000 hours saved annually—delivering consistent, on‑brand, localized content at scale.

Zoom

Brandon Realmonte

Global Creative Manager