Case Study: Zeal Optics achieves streamlined global asset distribution to 3,000+ retailers with Brandfolder

Zeal Optics Powers Global Asset Distribution to 3,000+ Retailers With Brandfolder

Zeal Optics, a Boulder-based eyewear company founded in 1997, designs plant-based sunglasses and works with 3,000+ retail partners across 20 countries. Its 12-person home office struggled with asset sprawl and unreliable shared drives, causing inefficient sharing, inconsistent brand usage, repeated updates to pricing and sales materials, limited storage and difficulty collaborating with global partners.

After evaluating options, Zeal implemented Brandfolder for a centralized, easy-to-use DAM. The platform simplified international distribution through share links and portals, improved brand consistency, provided analytics to identify popular assets and gaps, and saved the team hundreds of hours per year. As a result Zeal reduced printing, reinvested savings into its mission, and is better positioned to expand into new regions with localized sales tools.

Zeal Optics

Mike Lewis

Director of Marketing