Case Study: Tito’s Handmade Vodka achieves consistent, on-brand asset access for distributors with Brandfolder

Tito's - Customer Case Study

Tito’s Handmade Vodka is an Austin-born spirits brand built around founder “Tito” Beveridge’s story, a humble bottle aesthetic, and a Texas-rooted ethos. Facing a beverage landscape that’s often distributor-driven and ripe for brand inconsistency, Tito’s needed to keep its origin, product quality, and visual identity tightly controlled as the company scaled.

They solved this by keeping creative in-house with a small 3‑person team, leaning on Tito’s founder narrative and product differentiators (copper pot stills, corn-based, naturally gluten‑free) and partnering closely with distributors while providing on‑brand assets via Brandfolder. The result: uncommon brand consistency across channels, sustained word‑of‑mouth growth, stronger fan connections, and a stable brand that’s expanded without changing its core approach.

Tito’s

Nicole Portwood

VP Brand Marketing