Case Study: Denver Broncos achieve consistent, secure brand management with Brandfolder

The Secret Behind the Denver Broncos’ Iconic Sports Brand

The Denver Broncos, an NFL franchise with a storied history and a 76,000-strong game-day following, needed to protect and scale an iconic brand across sponsorships, community initiatives and thousands of digital assets—including millions of images and unique 360° seat photos. Their challenge was maintaining consistent visual identity and tight brand governance while making assets easily accessible to internal teams and external partners.

By adopting Brandfolder’s Brand Asset Management platform the Broncos centralized their creative library, enforced licensing and permissions, and used metadata, analytics and AI-assisted tagging to speed searches and monitor usage. The result: faster, more consistent asset delivery, stronger brand enforcement and security, improved workflow efficiency for marketing and partners, and a reinforced fan experience as the organization scales its digital and community efforts.

Denver Broncos

Dennis Moore

VP of Sales and Marketing