Case Study: Denver Zoological Foundation eliminates daily creative requests and streamlines campaign launches with Brandfolder

The Denver Zoo eliminates daily creative requests while streamlining campaign launches

The Denver Zoo, a 125‑year‑old conservation and education institution caring for over 3,000 animals and supported by 400+ employees, struggled to manage 5,000+ digital assets spread across multiple servers. Volunteer photographers supplied thousands of images, but daily creative requests, disjointed communication, permission issues and inefficient sharing with external partners made campaign collaboration across 10 teams slow and error‑prone.

The zoo adopted Brandfolder’s digital asset management system for its unlimited users, easy sharing and intuitive interface, with customer success support for migration and executive onboarding. Adoption drove rapid results: nearly 15,000 asset engagements in six months, hundreds of assets distributed to partners, hours saved daily for stakeholders, streamlined production of 50 major donor reports annually, and a sharp reduction in creative requests while maintaining brand consistency.

Denver Zoological Foundation

Carlie McGuire

Public Relations Coordinator