Case Study: Spyderco achieves an always-up-to-date website and streamlined global asset management with Brandfolder

Spyderco - Customer Case Study

Spyderco, a family-run, Colorado-based leader in the cutlery industry, struggled to manage hundreds of product photos and brand assets across internal drives and Dropbox. The clunky, error-prone setup led to accidental deletions, duplicated libraries, poor searchability, and inconsistent updates across their website and partner portals.

By adopting Brandfolder’s DAM and building a dynamic API sync to power their site, Spyderco centralized its assets (944 assets across multiple brandfolders and collections), made them easily searchable for dealers in 70+ countries and the press, and eliminated frequent support tasks. The team achieved 100% adoption, faster media distribution, a consistently up-to-date website, and notable gains in efficiency and brand presentation.

Spyderco

Kristi Hunter

Digital Media and Marketing Administrator