Case Study: Russell Stover achieves streamlined asset management and improved sales and creative productivity with Brandfolder

Russell Stover strengthens sales and design with Brandfolder

Russell Stover, a Kansas City–based chocolatier founded in 1923 that produces some 90 million pounds of candy a year, relied on an outdated in‑house server and inherited taxonomy to store digital files. That system caused frequent ad‑hoc file requests, inconsistent organization, printed designs and asset sprawl, and underused high‑quality assets—slowing marketers, creatives, and sales teams.

They adopted Brandfolder as a single source of truth, implementing organized taxonomy, robust search, timed asset availability, role‑based permissions, share links and advanced exports. The result: faster findability, fewer interruptions for designers, easier sharing of product shots with retailers and social channels, a smoother marketer‑creative workflow, and reclaimed creative time to support a product redesign and better go‑to‑market work.

Russell Stover

Jeff Stapleton

Senior Graphic Designer