Case Study: Red Hat achieves stronger brand governance and reduced production and overhead costs with Brandfolder Content Automation

Red Hat uses Brandfolder Content Automation to maintain governance and reduce production and overhead costs

Red Hat, a global leader in open source enterprise IT with 11,000+ employees and 85 offices worldwide, faced growing marketing demands—especially in the Asia‑Pacific region—that strained resources. The existing production process was time‑consuming, repetitive and costly, overloading brand and marketing teams and causing inconsistent, low‑quality local materials that diluted the corporate brand across channels and markets.

By implementing Brandfolder Content Automation, Red Hat rolled out designer‑built templates that teams and agencies can use worldwide to generate localized assets in multiple formats with dynamic customization and automatic resizing. This streamlined production strengthened brand governance, cut production costs and overhead, freed marketing teams to focus on creative strategy, and created a flexible, configurable system for real‑time, consistent messaging.

Red Hat