Case Study: Rand McNally achieves 100% employee adoption and streamlined digital asset management with Brandfolder

Rand McNally - Customer Case Study

Rand McNally, the long-established maps and navigation company, underwent a corporate rebrand and found its old FTP server couldn't reliably manage or distribute updated logos, product imagery, and brand files across the organization. With more than 200 employees needing access to assets spread across multiple folders, locating the correct, up-to-date files was time-consuming and inconsistent.

They implemented Brandfolder as a digital asset management solution because of its simple setup, visual interface, and robust sharing features. Today Rand McNally houses 500+ assets across nine Brandfolders, eliminated the FTP, and achieved 100% employee adoption by making Brandfolder the single source of truth—resulting in faster access, easier formatting for non-designers, clearer brand control, and stronger organizational buy-in.

Rand McNally

Joerg Metzner

Design Director