Case Study: P.F. Chang's achieves consistent global brand experience and faster time-to-market with Brandfolder

P.F. Chang's manages its brand in 23 international markets using Brandfolder

P.F. Chang’s is an Asian restaurant chain founded on the principle of making food from scratch, with more than 300 locations across 23 countries. To maintain a consistent guest experience globally, the marketing team needed partners to access approved creative assets—but asset distribution was outdated: files were shared via FTP or mailed hard drives, downloads took hours, asset usage couldn’t be tracked, and ad-hoc requests slowed the global team.

The company implemented Brandfolder as a central DAM to serve as a single source of truth, enabling timed asset availability, on-platform file conversion and resizing, curated collections with permissions, and usage analytics. As a result, international partners now pull approved logos, ads, and product shots quickly from one place, bulk-manage assets in seconds, eliminate mailed hard drives, and free marketing time to focus on strategy and more consistent customer experiences.

P.F. Chang's

Anthony Nguyen

Director of Global Marketing