Case Study: Monash University achieves brand consistency and empowers staff as brand ambassadors with Brandfolder Content Automation

Monash University empowers team to be brand ambassadors with Brandfolder's Content Automation.

Monash University, a global institution with 75,000+ students and 20,000+ employees, needed a scalable way to maintain brand consistency across 10 faculties and hundreds of staff following a rebrand. The central marketing team was overwhelmed by high-volume requests and wanted to empower people across the university to create compliant collateral without creating bottlenecks.

By adopting Brandfolder Content Automation (formerly Outfit), Monash deployed customizable templates and metadata-driven inputs that let faculties and staff produce, customize and approve materials in hours. The platform delivered 3,500+ jobs in FY17|18, saved more than 8,500 design hours, supported 530+ users, enabled 300+ Open Day variations, and freed the central team to focus on higher‑value, bespoke design work while turning teams across the university into brand ambassadors.

Monash University

Vicki Goodwin

Director, Brand & Marketing Strategy