Case Study: Ibotta powers 120 million emails per month and improves email quality with Brandfolder

Ibotta powers 120 million emails per month through Brandfolder's CDN

Ibotta is a mobile shopping app that has helped shoppers earn more than $525 million in cash back since launching in 2012. With email and in-app messaging mission-critical to engagement, the marketing team sends roughly 120 million emails per month, but their in‑house asset library created headaches: files were lost in emails or cloud links, formats and quality were limited, past campaign assets weren’t well tracked, and performance was hard to measure for future optimization.

Brandfolder provided a single source of truth for storing, organizing, distributing, and measuring creative assets—using collections, bulk tagging, smart CDN links (supporting high‑quality GIFs and 3D images), and asset analytics. As a result, Ibotta now reliably powers 120 million emails per month with higher-quality, responsive creative, immediate propagation of edits, a streamlined workflow for the marketing team, and better data to optimize campaigns.

Ibotta

Jessa Moon

Email Development