Case Study: Australian National University saves AUD$849,240 and 19,457 design hours with Brandfolder Content Automation

How The Australian National University used Brandfolder Content Automation to save design costs and reduce workload

The Australian National University (ANU), Australia’s top-ranked higher-education provider based in Canberra with more than 20,000 students and nearly 4,000 staff, faced significant brand fragmentation and an overwhelmed central design studio. A growing backlog led staff to outsource work—often producing off-brand materials—while an upcoming brand refresh and many non‑Designer users meant ANU needed a way to ensure consistency without adding to the design team’s workload.

ANU implemented Brandfolder Content Automation (templating and brand management) to lock down assets, enable non-designers to create on‑brand content, and streamline approvals. Since early 2019 the platform has supported roughly 6,200 exports, saved an estimated AU$840k+ in freelance design costs (and thousands of design hours), reduced central team workload, increased staff engagement with the new identity, and improved overall brand compliance.

Australian National University

Laura Jacobs

Manager