Case Study: Fairline Yachts reclaims 10% of marketing time and streamlines global asset management with Brandfolder

How Europe's Leading Yacht Company, Fairline Yachts, Saves 10% of Their Weekly Workload with Brandfolder

Fairline Yachts, a UK-based maker of classic, high-performance yachts, manages thousands of brand assets across a global network of dealers and employees. After nine years using a custom-built digital asset management tool that had become costly to host, slow (only three assets could be updated at a time), inconsistently organized and essentially unsearchable, the marketing team needed a modern, user-friendly solution.

They moved to Brandfolder for its strong reputation and responsive onboarding, and adoption was rapid across marketing, sales and product design. The platform reclaimed about 10% of the marketing team’s weekly time, reduced maintenance costs, gave over 60 global dealers easy access (including non-English users), enabled tracking and archiving of up-to-date assets, and improved the sales process by letting reps share images and brochures instantly from tablets.

Fairline Yachts

Miles Moorhouse

Head of Marketing