Case Study: 12RND Fitness achieves consistent franchise marketing and 10-minute campaign creation with Brandfolder Content Automation

How 12RND uses Brandfolder Content Automation to streamline marketing efforts across franchises

12RND (now UBX) is a boutique fitness franchise with about 75 locations. As the network scaled, loose brand guidelines led to inconsistent marketing across franchises and a burdensome process where the central team had to review and redesign social posts daily, slowing onboarding and undermining the franchise value proposition.

They implemented Brandfolder Content Automation (formerly Outfit), a templating solution in their DAM that enforces brand consistency and scales with users and templates. Franchisees can produce a full marketing suite in under 10 minutes without designer support or approvals, speeding onboarding and saving time—resulting in strong brand integrity, broad adoption (85+ users), 7,500+ exports in 12 months and roughly 95 new projects per month.

12RND Fitness

Jonah Hales

Chief Operations Officer