Case Study: Getty Images achieves streamlined organization and distribution of millions of digital assets with Brandfolder

Getty Images and Its Customers Leverage Brandfolder's DAM to Organize and Distribute Millions of Digital Assets

Getty Images is a global visual content creator and marketplace with hundreds of millions of assets and more than 750,000 annual customers. With thousands of contributors and large-scale assignment work, Getty needed a best-in-class digital asset management (DAM) solution to help customers organize, distribute and manage licensed Getty content and their own assets across global teams and complex workflows.

In August 2019 Getty Images partnered with Brandfolder to launch Getty Images Media Manager Powered by Brandfolder — a DAM that automatically ingests licensed content, integrates with Adobe Creative Cloud, cloud storage providers and FTP, and adds AI tagging, templating, workflow tools and share links. The solution streamlined assignment delivery, made asset tracking and collaboration easier for customers, and enabled faster, more secure distribution of Getty Images content and customer assets worldwide.

Getty Images

Peter Orlowsky

Senior VP of Partnerships