Case Study: FINIS, Inc. achieves streamlined global brand management and faster product launches with Brandfolder

FINIS, Inc. - Customer Case Study

FINIS, a leader in innovative swim gear known for its bright yellow fins and technical products, experienced rapid international growth with partners in over 80 countries. That growth exposed weaknesses: brand assets were scattered across servers, cloud storage, and personal drives, leading to outdated imagery and copy being used in key markets, frequent miscommunication, and the creative team spending roughly 10 hours a week fulfilling repetitive asset requests.

FINIS implemented Brandfolder’s digital asset management platform—centralizing assets with a simple, visual interface, customizable sections, and media-kit file stacking—then upgraded to Enterprise for unlimited, private and public assets. The result: global teams can find approved assets instantly, communication is streamlined, brand consistency is maintained, and product launches that once lagged now happen in as little as two weeks, giving FINIS a measurable competitive edge.

FINIS, Inc.

Rachel Westerhoff

Creative Manager