Case Study: FINIS, Inc. achieves global sales growth and streamlined asset distribution with Brandfolder

FINIS expands global sales thanks to Brandfolder’s distribution capabilities

FINIS, a global swimwear brand sold in 90 countries and focused on simplifying swimming for everyone from beginners to Olympians, faced a major challenge: launching roughly seven new products at a time meant managing complex, metadata-rich assets across teams and partners. The process was slow and fragmented—sometimes involving mailed thumb-drives—and FINIS needed an intuitive, self-serve platform that external distributors, influencers, and internal teams could use without training.

Brandfolder provided a single source of truth, organizing assets by product layer, enabling bulk uploads and auto-tagging, and allowing partners to search, filter, convert file formats and sizes, and access campaign-ready materials; analytics help inform marketing strategy. The platform became a one-stop shop for internal teams, sponsored athletes, influencers and distributors—resulting in faster, more consistent global distribution, increased brand awareness, and thousands of asset downloads and shares.

FINIS, Inc.

Becca Wyant

Creative Manager