Case Study: Everlast achieves streamlined global asset distribution and faster go-to-market with Brandfolder

Everlast streamlines their global retail presence and go-to-market strategies with Brandfolder

Everlast, a nearly 120-year-old leader in boxing, MMA and fight‑sports apparel, faced a complex global distribution challenge: nearly 100 licensees across six continents and countless U.S. retailers required fast, consistent access to product images, SKUs and campaign assets. Before adopting a DAM, assets lived on an internal server and were shared via Dropbox/WeTransfer, leading to repeated uploads, fragmented communication, manual curation for partners—and a server crash that resulted in lost work.

Everlast implemented Brandfolder as a cloud-based central repository, using segmented Collections for licensees and retailers, single share links, SKU tagging and custom cropping to streamline onboarding, product launches and partner-facing materials. The result: faster, more consistent global launches (including the “Be First” campaign), restored brand integrity, widespread partner adoption and measurable time savings that leadership says have paid for the platform many times over.

Everlast

Chris Zoller

VP of Marketing & Product development