Case Study: Durham University achieves 4,682+ design hours saved and £374,560 in cost savings with Brandfolder Content Automation

Durham University saves more than 4,682 hours of design work over 2 years and an estimated £374,560 in costs with Brandfolder's Content Automation.

Durham University, one of the world’s oldest and highest‑ranked universities in the UK (around 20,000 students and 4,300 staff), faced mounting pressure on its central marketing team. After tightening its brand guidelines, the team became reactive and was often seen as “brand police” as it struggled with a limited budget, endless collateral requests, and an incumbent templating solution that didn’t deliver.

Following a thorough procurement, Durham implemented Brandfolder Content Automation (formerly Outfit) to provide easy, on‑brand self‑service templates, training, and marketing oversight. The platform allowed departments to create brochures, banners, and social assets independently, repositioned central marketing as strategic partners, and saved 4,682 design hours and an estimated £374,560 in two years.

Durham University

Rebecca Richardson

Marketing Operations Manager